It all started with Tom, but oh how we have grown...

  • Baker Tom’s has become a well-loved, trusted specialty baker. A family of hardworking people, who believe in the brand and have a passion to see it succeed. 

    We are proud of our Cornish roots, working for us should be fun, exciting, and give you the opportunity to grow in your role. We communicate with our teams and provide fair pay with continually growing benefits.

  • What we offer

    Baker Tom is a great place to work where work life balance is practised & promoted

    Excellent career prospects in an ever-expanding organisation


    Staff discounts

    Free bread, coffee & tea

    Training opportunities to develop your career

    Employee assistance programme

    Social events throughout the year

Current Vacancies

Baker Tom’s Bread – Sales Manager

Location: London M4 corridor / Bristol / Bath area (UK travel required; occasional HQ visits in West Cornwall)

Salary: £30k – £45k OTE + company car

Reporting to: CEO

Job Type: Full-time, Permanent

About the Role

Baker Tom’s Bread is seeking a driven and ambitious Sales Manager to lead our growth across the Bristol and Bath region. You will own the development and execution of a clear regional sales strategy, driving performance, expanding market presence, and supporting our longer-term UK expansion plans.

Your role will focus on:

  • Building strong, lasting relationships with premium restaurant chains, burger outlets, and wholesalers.
  • Creating a strategic, scalable sales approach to enable sustainable growth.
  • Collaborating with cross-functional teams including Marketing, Operations, Finance, Product, and Retail.

This is an exciting opportunity to make a tangible impact at a rapidly growing, premium bakery business.

About Us

Baker Tom’s Bread is a trusted producer of high-quality, reliable baked goods for the UK’s foodservice sector. We supply premium restaurant chains, burger outlets, and wholesalers with products that meet exacting standards for taste, consistency, and reliability. Our focus on quality and scalability allows our partners to elevate their menus and deliver exceptional customer experiences.

What We’re Looking For

Essential Experience:

  • Senior sales leadership experience in FMCG, food & drink, or a closely aligned category with similar routes to market.
  • Proven track record of developing and executing UK sales strategies, including segmentation, channel priorities, pricing/margin management, and growth planning.
  • Strong knowledge of UK routes to market, including wholesale, distributors, and buying groups.
  • Experience creating regional and national sales approaches, including territory strategy, account prioritisation, field activity standards, and measurable outcomes.


Key Skills & Attributes:

  • Motivated to build something meaningful: focused on sustainable growth and long-term impact.
  • Collaborative leadership style with the ability to work effectively across teams.
  • Ambitious yet grounded: brings pace, clarity, and accountability while maintaining company culture.

What We Offer

  • 28 days holiday (including public holidays)
  • 50% employee discount on all Baker Tom’s products in-store and online
  • Free staff bread weekly
  • Employee Pension Scheme
  • Professional development and growth opportunities
  • Team social events in a dynamic, inclusive work environment

If this sounds like your next challenge, we’d love to hear from you. Please send your CV and a cover letter explaining why Baker Tom’s Bread excites you and why you’re interested in this role to naomi@bakertom.co.uk.

Closing Date: 25/03/2026